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Meet Skye Lee, the

A professional digital marketer with 11 years work experience in online marketing & online startups (primarily marketplaces) scene. Skye is known for her passion in sharing and exchanging digital acumen with growth-minded people, and had proven records in transferring know-how to start-up teams. Being a data driven marketer, she had also demonstrated successful results in leveraging digital analytics to bring down cost per acquisition in ads buying, and boosted revenue yield in ads selling.

Career Timeline

  • Marketing Lead @ Commerce.Asia Enterprise

    (Aug 2020 - Present)

    Commerce DotAsia is an all-in-one eCommerce ecosystem that integrate innovative technology solutions, talent development programs and big data insights for Southeast Asia businesses to succeed online. Skye lead & built the systems to deliver seamless & cost effective marketing campaigns via various marketing channels for marketplaces and websites.

  • FitTripper

    Remote Digital Marketing Lead (Contractor) @ FitTripping Inc.

    (Oct 2018 - June 2020)

    FitTripper is an online marketplace that offer non-subscription gym passes across 7 countries in SEA & LATAM.  The startup is head-quartered in New York City with full remote team members in 6 countries, Skye was hired since the juncture of beta launch as a digital marketing lead contractor, and despite the remote working condition she had managed to set up solid foundation of digital marketing and analytics capabilities, that is beneficial for the startup in the long run.

  • Axiata Digtal Advertising

    Senior Specialist, Product & Client Solution @ Axiata Digital Advertising

    (Dec 2017 - Sep 2018)

    Axiata Digital Advertising was a new venture under the subsidiary of Axiata Group, Skye was hired as one of the pioneers to set up product and client solutions for the startup’s data driven advertising offering. On top of that she had also been entrusted to plan and deliver the proof-of-concept for the startup’s new outcome-based business model. Axiata Digital Advertising venture has now evolved to ADA (Analytics. Data. Advertising).

  • PropertyGuru Group

    Head Of Advertising Operations @ PropertyGuru Group

    (Sep 2016 - Jun 2017)

    Being the head of advertising operations for the largest online property portal in Asia - PropertyGuru Group, Skye was managing a team of ads specialist to support the company’s sales force in Singapore, Malaysia, Thailand & Indonesia markets. Besides the initiative of streamlining the SOP for this regional department, Skye had also led the products data insight project with the goal to achieve optimal inventory yield results for the ads product.

  • Digital Marketing Specialist | Ad Ops Lead @

    (Jan 2014 - Aug 2016) the online marketplace was the top local website in Malaysia. Thanks to such company that foster entrepreneurial culture, Skye was able to seize the opportunities by constantly exploring new ad tech innovations and promote adoptions within the team for the benefits of maximizing ads revenue yield. On top of that, in the effort to attract user acquisition for she had also managed to shave off cost per acquisition at substantial rate of -68%.

  • FCB Global

    Senior Digital Project Executive @ FCB Global

    (Jan 2012 - Dec 2013)

    FCB (formerly known as Draftcb) is one of the largest global advertising agency. In her early career years Skye was honored to be part of the outstanding integrated team and brought her digital expertise to deliver 360 marketing campaigns for the top tier client in the company.  The team effort has since been recognized by the Marketing Excellence Award in 2013 as the Gold winner in 'Excellence in Integrated Marketing' category.

  • Branded3 Malaysia

    Digital Project Executive @ Branded3 (Rebranded to Kingdom Digital)

    (Feb 2011 - Dec 2011)

    Branded3 was an award-winning boutique digital agency (now rebranded to Kingdom Digital) that specialized in digital projects development, where Skye started immerse in the world of digital given the opportunity to work as project coordinator to manage end-to-end digital projects development.

Specialties Competency

Digital marketing strategy
Digital marketing attribution
Search Engine Marketing
Search Engine Optimization
Google Tag Manager
Google Analytics
Data analytics
Facebook marketing
Google DoubleClick For Publisher
Programmatic Selling
Advertising operations
Audience marketing
Project management
Shopee Ad
Lazada Sponsored Solutions


Google Analytics Individual Qualification
Google Analytics Individual Qualification
Google Ads Search Certification
Google Ads Search Certification
Google Ads Search - Measurement Certification
Google Ads Search Measurement Certification
Google Ads Display Certification

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